Pictor Digital Signage

Privacy Policy

We have created this privacy policy for visitors to https://pictorplayer.pl (hereinafter “Website”, “Site”, “Store”).

The administrator of your personal data in connection with the use of the Store is: Łukasz Kliś, entrepreneur conducting business under the name Etinel Łukasz Kliś with its registered office at: ul. Prosta 25/1, 34-312 Międzybrodzie Żywieckie registered in the Central Register and Information on Business Activity, NIP: 5492115779.

For all matters related to the processing of your personal data, you can contact us at e-mail: lukasz@etinel.pl. It is also possible to contact us in writing at the registered office address given above.

For ease of reference, we have divided this document into two parts:

  1. Cookies and other technologies
  2. Other purposes of processing personal data of the Store’s users

If you are short on time, click on the link for the part that interests you most. If you have a moment more, we encourage you to read the entire text.


We use cookies and other similar mechanisms to learn how users use our Website and for marketing purposes, including displaying advertisements to them elsewhere on the Internet.

# What are cookies?

A cookie is a small text file stored by a website on your computer, phone or other device on which you browse a website. The cookie contains data about your use of this site.

Some cookies are necessary for the operation of our Store, they cannot be turned off.
Otherwise, the first time you visit our Website, we ask you to agree to the installation of cookies. We do not use advertising or analytics cookies (or any non-essential cookies) without your consent.

# What kind of cookies do we use?

  1. Essential cookies
    • These cookies are used for the proper operation of the site. You can’t turn them off, because if you turn them off, our site simply won’t work properly.
    • In this regard, we use a tool that stores your privacy settings. Shows your consent or lack thereof to run particular types of cookies on our site.
    • Other necessary cookies on our Website are used for the proper functioning and management of the Website, including but not limited to. to make changes to the site and to run tracking tools that you agree to.
  2. Statistical analysis of our Website
    • We use tools that collect analytical data to help us understand how users use our Website. The data we receive from these tools does not give us information about a specific person known by name, but allows us to record various aspects of a user’s use of the Website. We may aggregate and analyze this data statistically and use it to make decisions about changes to our Store and/or how we conduct our advertising and marketing communications.
    • A list of the analytical tools we use on the Website with an explanation: (i) who is the supplier of the tool, (ii) what exactly it is used for, (iii) what data is collected by the tool – you can find in the Appendix 1 to this policy, and briefly in the cookie consent management panel.
  3. Advertising cookies
    • We use advertising tools so that we can display our ads on other sites you visit, including social media (known as targeted ads), measure the effectiveness of our advertising campaigns, and match the content of our targeted communications to you with information we have about you.
    • The Store allows you to sign up for our newsletter. Accordingly, cookies are used to embed a subscription form on our Website and to measure the effectiveness of subscriptions to that form. Modern e-mail marketing systems give us the ability to combine analytical data from mailing campaigns with analytical data from the Store. We may use this data to optimize the content of messages sent to newsletter subscribers.
    • A list of the advertising tools we use on the Website with an explanation: (i) who is the supplier of the tool, (ii) what exactly it is used for – can be found in the Appendix 1 to this policy, and briefly in the cookie consent management panel.
  4. Functional cookies
    • Some cookies on our site are used to run an additional tool on the Store page, such as chat, a module for adding product reviews and/or stars, the ability to recommend a product to a friend, the ability to show you recently viewed products in our Store, etc.
    • You can find a list of the functional tools we use on the Website, along with an explanation of what exactly they are used for, in the cookie consent management panel.
  5. Social media plugins and links
    • We have included links to our social media profiles on our Website: Facebook / Instagram / LinkedIn / Twitter. If you visit our profile on a particular site, the owner of that site will receive – just as when users go from any other website to another website – a notice that you have reached those sites from our Store.
    • You can find details about the processing of data by these social networks on the websites of the providers of these services:
    • We use social plugins in the Store that allow, for example, sharing a product from our Store on your profile / liking our product on Facebook, saving a graphic from our Website to your Pinterest account. The use of such plug-ins involves the transmission of information from cookies to the owners of these social networks:
      • service provider will receive information that your browser has displayed our Website, even if you are not logged in to a particular social network or even do not have a profile in it;
      • if you have logged in to one of the aforementioned social networks prior to your visit to our Store, its owner will be able to directly attribute your visit to our Website to Your profile on the respective service.
    • If you do not want the social media sites to attribute the data collected during your visit to the Store to your social media service, please log out of the social media sites before visiting our Site. You can also completely prevent social plug-ins from loading on our Website by selecting the appropriate settings in the panel for managing cookie consent.
  6. Videos
    • Some videos on the Website are embedded using plug-ins from YouTube (a service owned by Google). When you play such a video on our Site, Google receives information about it from your browser, even if you do not have a Google/YouTube profile, or are not logged in at the time. If you have previously logged into the aforementioned service, this service provider will be able to directly assign the video playback to your profile.
    • If you want to prevent Google from collecting information about your activity on our Site, you can:
      • do not play the video (We will treat your consent to play the video as consent that also applies to other videos on our Website – until you revoke it, i.e. change your cookie choices),
      • Do not consent to cookies from this service on our Website,
      • Or you can log out of this service.
    • You can find more information about YouTube’s data processing here.

# Legal issues regarding cookies

The legal basis for the Store’s use of essential cookies (indicated above in the “What cookies do we use?” section) is our legitimate interest, i.e. The right to operate the Website to support our business, and the need to maintain its security.
The legal basis for our use of other cookies is your consent.

In connection with our processing of your personal data through cookies, you have rights at any time, which we write about below.

Our use of cookies, particularly for advertising purposes, may involve so-called “cookies”. profiling. This means that we, or the marketing companies we use, can create a user profile based on the information we collect (e.g., email address, order history, type of device, technology used, frequency of visits) and, based on this, formulate purchasing forecasts for the future. This allows us to decide what content (including ads) to display on our and other websites.

# How long do cookies stay on a user’s device?

It depends on whether they are “persistent” or “session” files. Session cookies, i.e. the information necessary for your browser’s functionalities to work properly, expire when your session ends, i.e. whenever you close our Site. Persistent cookies that make it easier to use the site (e.g., remember the selected resolution, content layout, user preferences, last viewed products) will be stored longer by your browser and will remain there until the expiration date, unless you delete them yourself sooner using the settings in the browser menu.

Third-party cookies (i.e., analytics, advertising and social media-related cookies) are subject to their own privacy policies, to which we provide you with links in this policy.

II. Other purposes of processing personal data of the Store’s users

# What data do we process and for what purposes?

In addition to the cookies described above, we process the following of your data for the following purposes related to the operation of the Store:

Purpose of processingType of data processedLegal basis for processing
Order processing in the Store, handling of customer accounts in the StoreCustomer identification and contact information (e-mail address and other data necessary for order processing).Details and history of order processing.Contract concluded with you as a customer of the Store – Art. 6 paragraph. 1(b) RODO
Contacting you, handling inquiriesIdentifying information and other information you provide to us in the contact form or in other correspondence.Correspondence history.Our legitimate interest to ensure communication with those who send us an inquiry/correspondence – Art. 6 paragraph. 1(f) RODO
Complaint handling and other after-sales service (e.g., in case of withdrawal)Customer identification and contact information. Details and history of order fulfillment. Correspondence history.Our legitimate interest to handle complaints and implement the withdrawal procedure – Art. 6 paragraph. 1(f) RODO
ArchiveAll data listed in this table, received from customers and users of the Store for various purposesOur legitimate interest to secure the data for the purpose of establishing, defending or asserting claims and for the purpose of demonstrating compliance with obligations under the DPA – Art. 6 paragraph. 1(f) RODO
Accounting, tax purposesCustomer identification and contact information.
Invoice details.
Implementation of tax obligations under the law – Art. 6 paragraph. 1(c) RODO
NewsletterEmail address.
Statistical data related to messages sent, including opening history.
Our legitimate interest arising from the marketing consent you have given – Art. 6 paragraph. 1(f) RODO
Store sales analysis and statisticsStore sales statistics and user behavior (traffic) on the WebsiteOur legitimate interest to conduct business analysis to optimize its operations. In terms of traffic statistics on the Site – legitimate interest resulting from your consent to cookies – Art. 6 paragraph. 1(f) RODO
Marketing purposesData on browsing history of the Store’s content, purchase history, demographic characteristics (age, gender, etc.) and other characteristics of target groups (customer segments)Our legitimate interest to conduct marketing of our own products and services, whereby marketing activities related to the use of cookies and/or marketing communications directed directly to you require your prior consent – Art. 6 paragraph. 1(f) RODO

It is not mandatory for you to provide the above data, but it is necessary in order to process your order, invoice you, notify you of the status of your order, respond to your inquiry or complaint, etc.

# How long do we process data?

We process your data related to placing an order in the Store for as long as it is necessary to complete the order, and according to accounting and tax regulations.

In addition to this, we will process your data for the time necessary to achieve the purposes listed in the table above (and thus until our legal interest allowing us to process ceases, or until you object to the processing, or until you withdraw your marketing consent – if you have given us one). Further processing will only be possible in the event that we, as an administrator, are under such a legal obligation (in particular, for tax purposes) and possibly for archival purposes to safeguard against possible claims (until the statute of limitations for such claims).

# To whom do we share your data?

In our business, we use the services of other cooperating companies, so your data may be entrusted by us: the company that provides us with the software to run the Store, the accounting company, the host of our Website, the host of our e-mail, other companies whose services and marketing tools we use. Your data is also transferred to courier companies and possibly. payment intermediaries in order to process your order, with these companies being separate controllers of your personal data.

For the purposes of the marketing activities described above in the “Cookies” section, we use services provided by US-based entities (Google, Facebook). Accordingly, personal data may be transferred to third countries that are not members of the European Union. In doing so, an adequate degree of protection for your data is provided by the Data Privacy Framework program, about which you can read more here.

# Your rights in relation to data processing

We are committed to respecting the confidentiality of your personal information and to ensuring that you can exercise your rights. You can exercise your rights at no cost to you by emailing us or otherwise contacting us.

Remember that in connection with the processing of your data, you have the right to:

  • to request from Us access to the data We hold about You;
  • rectify their data;
  • delete your data if it is no longer needed for the purposes for which it was processed, or we have no other legal basis for processing it;
  • revoke your consent to the processing of your personal data, if you have given such consent;
  • object to the processing of your data if we process it on the basis of a legitimate interest;
  • limitation of data processing;
  • file a complaint with the President of the Office for Personal Data Protection if you believe that your data is being processed by us unlawfully.

# Additional information for newsletter subscribers

If you have signed up for our newsletter, we will send you marketing information about our products and/or services, such as news on our offerings, promotions, or special offers.

You can unsubscribe at any time by clicking on the link in each newsletter or by simply writing us a message.

A modern e-mail marketing system allows you to analyze the actions of recipients, i.e. gives us information about whether a particular message has been opened by you. We analyze such information to better tailor the content of newsletters and notifications to your interests and send you personalized messages (profiling). You may object to such processing of your data by us at any time. If a subscriber is inactive for 18 months, we may stop sending them the newsletter. In this case, we will remove you from our subscribers list (with additional notice).

Your data is not used by us to make decisions based on automated data processing that could affect your legal situation or have other similarly momentous effects on you.

You can read further legal information about the rules of our newsletter sending in Newsletter Terms and Conditions (part of our Store Terms and Conditions).


    1. We use Google Analytics
      • The information Google Analytics collects about users includes, for example: how many times a user visits the site; which subpages the user visits; the date of the first and last visit; the duration of the visit; the page from which the user visited the site (source of arrival); the browser the user uses; the link the user clicks; the location in the world from which the user accesses the site, the anonymized (abbreviated) IP address, etc.
      • Google assigns individual users their own identifier (the so-called Google ID) and collects data obtained from cookies from various websites on its servers. We – as the owner of the Website – may receive reports (statistics) from Google related solely to traffic on our Website. These reports, of course, only include people who have consented on our Website to have their visits recorded by Google Analytics.
      • You can find further detailed information about how Google Analytics works here and here.
      • You can also permanently prevent Google Analytics from logging information from your browser by installing a special plug-in found here.
    2. Cookies from payment gateway provider Stripe.
      • The payment gateway provider through which our Store operates may place cookies on our Site to process payments and collect aggregate information about how customers use online stores.
      • You can read the full details in the payment provider’s privacy policy https://stripe.com/en-pl/privacy
    1. We use Google Ads and other Google advertising tools
      • Google collects on its servers the data obtained from the cookies placed on your device. This data is collected on all sites where you have allowed Google to use cookies for advertising purposes (including our Website), as well as from ads you have clicked on. Google uses this information to display ads on other sites you visit. Typically, cookies from Google expire after 3 months.
      • We, as advertisers using Google’s services, do not have access to the cookie data stored on your device, but we can commission ads to groups of audiences with characteristics we choose, such as all people who have visited our website (or its specific subpage) in the last 7 days. This data is only statistical material for us, and we only commission ads based on aggregate criteria (to specific target groups, not to a specific user).
      • We may also use (as part of our use of the Google Marketing Platform) tools that allow us to measure the effectiveness of advertising campaigns (e.g., how many people clicked on a particular ad over a certain period of time).
      • You can read more about how Google uses cookies to display ads and how you can manage your settings about ads here and here.
    2. E-mail marketing
      • For the newsletter, we use a tool provided to us by an external company.
      • The e-mail marketing system embeds cookies on our Site to display subscription forms and to measure the effectiveness of these forms (conversion rate).
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